The Seven Keys to Communicating in Mexico

296 pp., 5.5 x 8.5
ISBN: 9781626167223 (1626167222)

296 pp., 5.5 x 8.5
ISBN: 9781626167230 (1626167230)

February 2020



The Seven Keys to Communicating in Mexico
An Intercultural Approach
Orlando R. Kelm, Olivia Hernandez-Pozas, and David A. Victor
How do you build successful professional connections with colleagues from Mexico? While most books focus simply on how to avoid common communication mistakes, this book leads its readers to an understanding of how to succeed and thrive within the three cultures, Mexico, the US, and Canada. Kelm, Hernandez-Pozas and Victor present a set of practical guidelines for communicating professionally with Mexicans, both in Mexico and abroad, providing many photographs as examples. The Seven Keys to Communicating in Mexico follows the model of presenting key cultural concepts used in the earlier books by Kelm and Victor on Brazil and (with Haru Yamada) on Japan. Olivia Hernández-Pozas, Orlando Kelm, and David Victor, well-respected research professors and seasoned cross-cultural trainers for businesspeople, guide readers through Mexican culture using Victor's LESCANT Model (an acronym representing seven key cross-cultural communication areas: Language, Environment, Social Organization, Contexting, Authority, Nonverbal Behavior, and Time). Each chapter addresses one of these topics and demonstrates how to evaluate the differences among Mexican, US, and Canadian cultures. In the final chapter the authors bring all of these cultural interactions together with a sample case study about business interactions between Mexicans and North Americans. The case study includes additional observations from North American and Mexican business professionals who offer related suggestions and recommendations.
Orlando R. Kelm is associate professor at the University of Texas-Austin, where he focuses on business language and the cultural aspects of international business communication. He also is the Director of University of Texas Portuguese Language Flagship.

Olivia Hernandez-Pozas
is associate professor at Tecnológico de Monterrey in Monterrey, Mexico, and author of numerous works in international business, cultural intelligence, and management education, among others. She is also member of the National Research System of Mexico.

David A. Victor is full professor of International Business and Management and director of International Business Programs at the Eastern Michigan University College of Business, where he focuses on cross-cultural business communication, international business ethics and international differences in organizational structure.
"The Seven Keys to Communicating in Mexico is essential reading for professionals and students who seek to engage with Mexicans in significant and meaningful ways. Its rich use of the LESCANT model is engaging and thought provoking. This work positions people with the fundamental knowledge and, more importantly, the ability to ask the right questions in order to develop deep and constructive relationships with their Mexican counterparts."—Peter Cardon, Professor of Business Communication, University of Southern California