Al-Munjiz
 128 pp., 7 x 10 Paperback ISBN: 9781626166820 (162616682X) April 2020 LC: 2019020190 EXPLORE THIS TITLE DescriptionTable of Contents Reviews |
Al-Munjiz
Advanced Business Arabic
Successful communication in business requires more than the mastery of another language.Mohssen Esseesy's Al-Munjiz helps learners cultivate strategies for increasing language proficiency while building strong cultural awareness. It merges language instruction with lessons on how to design an appropriate résumé, respond to a job advertisement, analyze energy and fuel markets, and otherwise navigate Arab business contexts. Through this thoughtful exposure to Arab professional life and culture, Esseesy crafts a well-rounded content-based textbook that promotes crucial critical thinking and problem solving skills for business competency.
With chapter-modules that can be taught in any sequence, Al-Munjiz develops core competencies for advanced Arabic learners through six key business topics: Islamic banking, geography, employment, fuel and energy, e-commerce, and tourism. The textbook features authentic materials, case studies, business sources, and provides video interviews with prominent Arab business experts that enrich the comprehension of targeted topics (available on the publisher website). Al-Munjiz includes diverse types of exercises and activities, making the textbook ideal for linking the classroom with commerce for school, college and university, government, and private and professional language group instruction. Mohssen Esseesy is a professor of Arabic and international affairs and Director of the Arabic program in the Department of Classical and Near Eastern Languages and Civilizations at the George Washington University. He has published extensively on Arabic and Semitic historical linguistics and is the author of Grammaticalization of Arabic Prepositions and Subordinators: A Corpus-Based Study.
Reviews
"Finally, a textbook for advanced business Arabic that makes sense. Al-Munjiz is a well-organised book which provides authentic material for enhancing learners' knowledge of business Arabic. With contemporary topics such as Islamic banking and e-commerce, a modern approach which allows learners to be both analytical and creative, a variety of activities designed to address all language skills, and a handy glossary, this book is a great addition to any business Arabic class."—Mai Zaki, associate professor, Department of Arabic and Translation Studies, American University of Sharjah "Al-Munjiz: Advanced Business Arabic represents a major contribution to the Arabic field and a valuable source for teachers and learners of Arabic worldwide. The approach utilized in Al-Munjiz reflects skillful integration of both theory and practice. The book is anchored in theories of content-based learning and language for specific purposes and is based on years of masterful practice and experience in the classroom that have been fully utilized in the design of the book and its various components. The integration of all language skills within business-based themes, the case studies that address multi-dimensional analysis of business topics, the video interviews with prominent business figures in the Arab world, and the wide variety of activities included in the book will set the new standard for business Arabic for many years to come."—Mahmoud Al-Batal, Professor of Arabic, Department of Arabic, American University of Beirut (AUB) Table of Contents Unit One: Business Geography Goals of the study module Recalling information Reading 1 Text post reading Research Important (specialized) expressions Reading 2 Text Post-reading Research Reading 3 Text Important expressions Case study Pre-case study Listening Recorded interviews with two researchers on the topic of a unified Arab currency First video Second video Challenge Hints to students Additional resources for research Unit Two: Employment Goals of the study module Recalling information Reading 1 Text Important expressions Reading 2 Important expressions Writing your personal resume Sample personal resume (prepared according to chronological order) Some important (action) verbs for writing resumes Research Writing job cover letters Important expressions Sample job cover letter Research Job interviews: How to prepare for them? Research Reading 3 Unfamiliar vocabulary Important concepts Text Post-reading Listening Unfamiliar vocabulary Case Study Prelude to the study: Al-Rabihy family-owned company A brief history of the company Challenge Additional resources for research Unit Three: Fuel and Energy Goals of the study module Recalling information Reading 1 Text Important expressions Post-reading Reading 2 Important expressions Text Post-reading Reading 3 Text Listening Important expressions Case study Challenges and recommendations Additional resources for research Unit Four: Islamic Banks Goals of the study module Recalling information Reading 1 Text Important expressions Post-reading Reading 2 Important expressions Text Types of Islamic financing Post-reading Reading 3 Text Important expressions Post-reading Reading 4 Important expressions Post-reading Listening Important expressions Case study Prelude to the study Challenge Additional resources for research Unit Five: Electronic Trade Goals of the study module Recalling information Reading 1 Text Important expressions Reading 2 New vocabulary and its meaning Post-reading Listening Important expressions Important expressions in the video Case study Prelude to the study Challenge Additional resources for research Unit Six: Tourism Sector in the Arab Economy Goals of the study module Recalling information Reading 1 Text Important expressions Post-reading Listening Important expressions Post-listening Reading 2 Text Post-reading Reading 3 Listening Case study Prelude to the study Challenge Additional resources for research |