Career Opportunities/Info for Freelancers
The Marketing Coordinator is primarily responsible for implementing the marketing and sales strategy of the press through advertising, direct marketing, seasonal catalogs, subject catalogs, social media outreach, award submissions, soliciting author’s responses to Marketing Questionnaires, and requesting blurbs. The Marketing Coordinator duties include but are not limited to the following:
Advertising and Outreach
- Plans and implements social media outreach and advertising plans in all media, including print and online advertising, Google Ad Words, and ads related to exhibits. Develops and manages the design and production process for ads. Coordinated with the Publicity and Exhibits Manager to launch a coordinated effort using these modes of outreach.
- Work with Authors on Marketing Plans and Activities
- Maintains strong communications with authors regarding marketing plans. Solicits back-cover blurbs for books and responses to marketing questionnaires from authors. Submits books for awards.
- Higher Education Marketing and Sales Support
- Develops and implements a plan for higher education marketing that includes exam/desk copy fulfillment, follow up on exam copies sent, collects information from these requests into contact management system. Traces efforts to course adoption sales. Builds and identifies external lists in subject areas.
- Production and Deployment of Marketing Collateral
- Develops and manages the design, production, and deployment process for the direct marketing (emails, flyers, postcards, subject catalogs, and seasonal catalogs). Coordinates with the Publicity and Exhibits Manager to launch a coordinated effort using these modes of outreach and promotion.
Reporting and Analysis on Marketing Campaigns
- Tracks and reports on meaningful indicators and results. Implements online metrics and use of promo codes to determine Return on Investment for various campaigns and lists. Conducts A/B testing (conducting tests that change one element against a “control” version of the piece, which has to-date been the best performing version of the piece) to constantly refine elements of marketing outreach for improved effectiveness.
- Bachelor’s degree
- No specialized experience required, although familiarity with scholarly publishing and marketing preferred
- Proficiency in MS Word, Excel, Adobe Acrobat, Filemaker Pro or other databases. Proficiency in InDesign is preferred but not required.
- Excellent writing, proofreading, and organizational skills. Ability to juggle and prioritize multiple tasks, meet deadlines, and initiate projects. Good communications skills and ability to interact well and work well with others.
If you are seeking freelance work, you may send a resume and supporting materials to:
Georgetown University Press
Attn: Freelance Opportunities
3240 Prospect Street, NW
Washington, DC 20007