The first Spanish business textbook to combine professional and intercultural skills
Claves promotes advanced Spanish-language proficiency alongside intercultural understanding, pragmatic skills, communication strategies, and genre-specific conventions necessary for learners to interact effectively with business partners across all Spanish-speaking countries. With its companion website for homework activities, it focuses on core business topics and skills, while inviting learners to explore and reflect on culturally embedded social and communication practices, both their own and those of others. The textbook engages learners with real-life examples of workplace situations and business communications contributed by business professionals. Activities foster classroom communication practice. Business topics covered include employability, company structure, human resources, workplace communication technology, marketing and advertising, international expansion, finance, and socioeconomic indicators across the Spanish-speaking world.
Claves invites even learners without prior business knowledge to grow the practical skills and strategies necessary to work in business across the Spanish-speaking world.
Reviews
"A vital resource for teachers and students who are serious about learning Spanish for international business. Its outstanding integration of language instruction and intercultural communication theories makes it a fundamental practical guide. Pérez Castillejo's approach to teaching and learning is unique, using real-life examples and case studies to connect academic knowledge and practical demands. If you are looking to expand your professional Spanish skills and cultural awareness, Claves is the book for you. It will change the way you approach teaching languages and business Spanish."—Dianne Ruggiero, professor of Spanish, University of Memphis
About the Author
Susana Pérez Castillejo is associate professor of Spanish at the University of St. Thomas and cofounder of a global educational technology company.
