A new lens for understanding how to navigate political and social issues in business leadership communications
Corporate leaders are increasingly expected to issue statements on a range of complex and controversial political and social issues as they arise. As a result, chief executives run the risk of falling into the "talking trap," and thus needing to comment on every issue du jour. However, those whose only strategy is to avoid risk by saying nothing do so at their own peril.
Speaking Out offers a new framework for understanding how to manage corporate communications challenges with a shared emphasis on actions and words. Case studies of leaders who have spoken out and backed their words with action are contrasted with those of others who have had mixed records on accountability, failed to show progress in public commitments or faced consequences for taking a stance. These real-world examples demonstrate the difference between public relations efforts that can be easily dismissed as spin and authentic communication that enhances credibility and trust.
Speaking Out demonstrates that managing risk today involves knowing not just when to speak and what to say but also what to do. Providing much-needed guidance, this book will be an invaluable compass for effective corporate communications for established and aspiring C-suite leaders alike. Professionals working in corporate and executive communications, marketing and branding, government relations, corporate social responsibility, and public relations will also benefit from the wisdom within Speaking Out.
Reviews
"With the profound changes taking place in our society, companies have had to rethink their role in terms of both responsibility and the political environment. No topic has been hotter than when to speak out. Matt Kohut's new book is the first definitive look at this topic and a must read for every senior executive team looking for a comprehensive guide to this topic."—Paul A. Argenti, professor of corporate communication, Tuck School of Business, Dartmouth College
"This book is an invaluable guide for all chief communications officers, indeed for all communicators. If you are advising your CEO or board on what to say and how and when to say it, read this first."—Richard Socarides, former chief communications officer, commentator, and investor
"Essential reading for any leader confronted with the decisions of whether, when, and how to speak out on a social or political issue."—Cameron Anderson, professor of management and organizations, University of California, Berkeley
About the Author
Matthew Kohut is the coauthor of The Smart Mission: NASA's Lessons for Managing Knowledge, People, and Projects (2022) and Compelling People: The Hidden Qualities That Make Us Influential (2013), one of Amazon's Best Business Books of 2013. As the managing partner of KNP Communications, he has prepared CEOs, elected officials, and public figures for events from live television appearances to TED talks.
