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Thinking Bigger

A Pitch-Deck Formula for Women Who Want to Change the World

Sarah Dusek
Foreword by Suneera Madhani

"Sarah's journey, from Under Canvas to her invaluable insights, deeply inspires. She proves that success, particularly for female entrepreneurs like us, is within reach. Her book is a personal roadmap for achieving greatness. I wholeheartedly recommend it."—Kara Goldin, founder & former CEO, Hint
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A guide for women entrepreneurs to help them get the financing they need to build big businesses and change our world

The lack of female representation among top-earning business founders is surprising when compared with the number of women who start businesses. Fewer than thirty women in history have taken companies they founded public on leading stock exchanges. Although consistent references to "women and small business" dominate global development strategies and influence public policy, women are granted less than 2 percent of all venture capital investments annually.

Thinking Bigger is designed to provide women with the keys to unlocking capital and thinking bigger. Its author, Sarah Dusek, an entrepreneur and a venture capitalist, shares personal anecdotes highlighting obstacles that women face in business and how to overcome them. She reveals the metrics that really matter to venture capitalists and how to pitch them successfully. Her book delves into the art and science of creating a winning "pitch deck"—the standard formula for pitching to investors, from crafting a compelling story to using data and design to make a lasting impact.

Thinking Bigger positions women to get the financing they need—to build big businesses, to scale their endeavors, and to make a positive impact on our world.

Table of Contents

Reviews

"Sarah's journey, from Under Canvas to her invaluable insights, deeply inspires. She proves that success, particularly for female entrepreneurs like us, is within reach. Her book is a personal roadmap for achieving greatness. I wholeheartedly recommend it."—Kara Goldin, founder & former CEO, Hint

"Sarah knocks it out of the park with this much needed book! It is a must read for women entrepreneurs who want to unlock the secrets of how to access venture capital and successfully scale your business."—Catherine Gray, producer, Show Her the Money; CEO, She Angel Investors; and host, Invest In Her podcast

"Dusek provides clear examples and tips to execute on the very first step to get venture capital: the pitch deck."—Alicia Castillo, GP, Wealthing VC Fund; CEO and founder, Wealthing VC Club; and senior adviser, CEA Group

"Thinking Bigger is a must read for women who are building businesses and thinking about raising venture capital. Dusek draws on her experience as an entrepreneur and venture investor to provide incredibly practical and tactical advice to founders who want to scale. A strong pitch deck is critical to attracting capital, and this book is an invaluable guide to creating one."—Tahira Dosani, managing partner, ResilienceVC

"Relatable and easy to read, Dusek's Thinking Bigger offers golden nuggets of wisdom to entrepreneurs from her own mistakes, revelations, and accomplishments as she built her $100M business."—Victoria Pettibone, chief investment officer, Astia

"With her experience as a founder and an investor, Sarah delivers a primer for women entrepreneurs that is both inspirational and a how-to guide. She admits the real challenges of starting and growing a thriving company while also conveying the criticality of mindset and what steps to take to scale successfully. All founders should read this book."—Lisa Schiffman, founder, EY Entrepreneurial Winning Women, retired director, Ernst & Young LLP

"Sarah's journey from a major setback to a multimillion-dollar success is a testament to the power of grit and vision. This book equips aspiring entrepreneurs with practical strategies, emphasizing the importance of thinking BIG, embracing challenges, and creating a meaningful impact in the lives of others."—Mark Moses, CEO & founding partner, CEO Coaching International

Contributors


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Awards

About the Author

Sarah Dusek is the cofounder of Few & Far, an eco-travel company, and the cofounder of Enygma Ventures, a venture capital fund that she launched after scaling up her first travel business, Under Canvas, to $100 million. She invests in women-led businesses in Southern Africa, creates solutions for wealth disparities, and champions access to capital for women.

Hardcover
192 pp., 6 x 9

ISBN: 978-1-64712-508-0
Sep 2024

Paperback
192 pp., 6 x 9

ISBN:
Sep 2024

Ebook
192 pp.

ISBN: 978-1-64712-509-7
Sep 2024


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